FormatsMarch 2026 · 6 min read

JPEG vs PNG vs WebP: Which Format Should You Use?

The three dominant raster image formats each have different strengths. Picking the wrong one for your use case can easily double or triple your file size. Here's the definitive guide.

Full comparison

FeatureJPEGPNGWebP
Year introduced199219962010
Lossy compression
Lossless compression
Transparency (alpha)
Animation✓ (APNG)
Typical photo size~150 KB~800 KB~100 KB
EXIF / metadata✓ (full)Limited✓ (chunk)
Browser supportUniversalUniversal97%+
Print / professionalCommonCommonRarely used
Best forPhotosGraphics, textEverything web

JPEG — the old reliable

JPEG (Joint Photographic Experts Group) has been the default format for photographs on the web since the early 1990s. Its lossy DCT compression algorithm is specifically designed for smooth colour gradients found in photos.

Strengths:

  • Universal support — every device, browser, and software tool on the planet can open a JPEG.
  • Excellent for photos at moderate quality settings (70–85).
  • Wide tooling support for editing, printing, and professional workflows.

Weaknesses:

  • No transparency support — you can't have a transparent background.
  • No animation.
  • Visible "blocking" artefacts at low quality settings, especially around text and sharp edges.
  • Larger files than WebP at the same perceived quality.

Use JPEG when: you need maximum compatibility and you're dealing with photographs without transparency.

PNG — the precision format

PNG (Portable Network Graphics) was created as an open-source replacement for GIF. It uses lossless compression, meaning the decompressed image is pixel-for-pixel identical to the original.

Strengths:

  • Lossless — zero quality degradation, no matter how many times you save it.
  • Full alpha transparency with 256 levels of opacity.
  • Ideal for images with sharp edges, flat colours, text overlays, and UI screenshots.
  • Universal support.

Weaknesses:

  • Large files for photographic content — a PNG photo can be 5–10× larger than a JPEG.
  • No lossy mode, so you can't trade quality for smaller files.

Use PNG when: you need pixel-perfect accuracy, transparency, or are working with graphics, icons, or UI elements.

WebP — the modern default

WebP was developed by Google in 2010 as a single format to replace both JPEG and PNG on the web. It supports lossy and lossless compression, full transparency, and animation.

Strengths:

  • Smaller than both JPEG (~30%) and PNG (~26%) at equivalent quality.
  • Handles both photographs and graphics equally well.
  • Supports transparency — unlike JPEG.
  • 97%+ browser support as of 2026.
  • Open format, royalty-free.

Weaknesses:

  • Not universally supported in older desktop software (Photoshop now supports it, but older versions don't).
  • Less common in print workflows.

Use WebP when: you're building anything for the web in 2026. It is the best default for almost every use case.

Decision guide — pick your format in 30 seconds

Is it a photograph or complex photo?

→ WebP (lossy, quality 75–85). Fallback: JPEG.

Does it need transparency?

→ WebP (lossless or lossy with alpha). Fallback: PNG.

Is it a logo, icon, or diagram?

→ SVG if vector. WebP or PNG if raster.

Does it contain text or sharp UI elements?

→ Lossless WebP or PNG. Never lossy JPEG.

Is it for print or professional software?

→ JPEG or PNG — WebP support in desktop tools is still patchy.

File size in practice — real numbers

Here's a typical 1200×800 px photograph compressed with each format at "high quality" settings:

JPEG

~180 KB

q85

PNG

~620 KB

lossless

WebP

~120 KB

q80

WebP wins on file size while matching JPEG's perceived quality. PNG is the largest because it's lossless — appropriate for its use case, but wrong for photographs.

Put it into practice

Convert to WebP or compress your images — free, in-browser

Open PixelZip